FAIRNESS was born in 1983. It has been producing, in the new factories in Due Carrare, articles for personal care and hygiene.
For the young and dynamic promoting partners, the hub of development and success was the trinomial “Image Quality Price”, which allowed to impose on the market the “GENERA” brand name.

The vanguard equipment, the automated plants and the correct management on the transformation processes, nowadays allow to speed up times, always respecting quality. The articles, from the innovative raw materials, chosen with great attention yet respecting the environment, to the packaging, to the finished product, are carefully checked and analysed according to the guidelines of the European Community Regulations.
The continuous answer from the national users was the visiting card for a cooperation with the foreign market as well. For this reason, the labels are carrying the translations into the languages of the selling countries.

The future of the company is built on the solid bases of the past, rich in fulfilments for the continuous growth, innovation and organization, so to satisfy eclecticly the ideas in line with the current trends and the demands of the sector.
The trinomial “Image Quality Price”, in harmony with refinement and seriousness, as it was in the past, will accompany FAIRNESS in the future…